Crann`s Submission on Tourism Policy

Submission by Crann to Department of Transport, Tourism & Sport  
on Tourism Product Development, as part of the 2013 Tourism Review
Starting Point:
This submission addresses two topics from within Question 3 on page 16 of the Department of Transport, Tourism & Sport’s issues paper of August 2013 – namely:
What are Ireland’s main areas of comparative advantage?
Where and how can we innovate and improve? Should there be a shift in spending  towards product development?
Crann’s suggestions on these questions
Crann suggests that:
Ireland’s *scenery, *rural infra-structure & *low population density are huge assets of comparative advantage for the development of tourism around sight seeing, walking and cycling, and that:
This product could be significantly enhanced and developed through investment in tree planting in national parks and along highways, streets and Greenways [see next page for examples] via a ‘Trees for Tourism’ sub-policy and at minimal cost to the State via:
  • Local Community involvement
  • Partnerships with environmental organisations – for video of example of Crann-Coillte partnership see: 
  • Funding from the public via schemes such as that for Oak Glen, based on sponsorship of GPS referenced trees and certificates of sponsorship.
  • Some seed funding for major projects – possible examples being:-
  • A linear ‘arborway’ along the Grand or Royal canals. 
  • Planting to achieve New England like autumn colours along motorways. 
  • Street trees training programme for Tidy Towns Groups.
  • A ‘Trees for All’ Tidy Towns programme, using the successful Shankill [Co Dublin] model developed by Crann, in which a town or village plants  under expert guidance the equivalent number of appropriate trees to equal the population of that town.
  • One or more groves of Giant Redwoods – previously native to Ireland.
Crann, October 30th, 2013